Early stage
consumer investors

Guiding visionary founders on their journey
from kitchen table to household name

Rothy's

Early stage
consumer investors

Guiding visionary founders on their journey
from kitchen table to household name

Harry's

Early stage
consumer investors

Guiding visionary founders on their journey
from kitchen table to household name

Vengo

Early stage
consumer investors

Guiding visionary founders on their journey
from kitchen table to household name

ThirdLove

Early stage
consumer investors

Guiding visionary founders on their journey
from kitchen table to household name

Parachute

A pioneering monthly subscription service for must-try beauty product samples

The first-ever military native CPG company, coming Summer of 2019

ELOQUII designs and sells trend driven fashion apparel in sizes 14-24 (Exited 2018)

On-demand beauty services for hair, makeup and nails – anytime, anywhere

A subscription-based plus size clothing rental service for sizes 10-32

Vertically integrated, direct to consumer men’s grooming brand

A monthly subscription service delivering science and art projects to kids ages 0-16+

Vertically integrated, direct to consumer women’s workwear brand

Vertically integrated, direct to consumer home essentials brand

Science for your skin and a community for your soul, products made for Well-Aging

Cloud-based live streaming of instructional cycling content for on-demand workouts (Exited 2017)

Interactive retail display technology connecting brands and their products with digital media

A luxury fragrance brand using synesthesia to help consumers discover their best scent

Visual marketing platform for brands and retailers to curate and leverage user-generated content

Direct to consumer children’s apparel brand offering high quality basics for less than $25

Vertically integrated, direct to consumer stylish and sustainable women’s footwear brand

Software platform that provides retailers better solutions for online merchandising of in-store inventory

Software to help companies measure and improve customer service and satisfaction

The only prestige skincare brand 100% dedicated to sun protection

Vertically integrated, direct to consumer intimates brand

Product intelligence engine that surfaces what consumers want today and tomorrow

Digital out of home advertising and next generation retail network

Professional network bridging the gap between your digital and in-real-life worlds

Vertically integrated, direct to consumer designer eyewear brand

“My favorite part about working with Grace Beauty Capital is receiving advice from true operators. They understand the value of growing strategically and developing a brand. Grace Beauty Capital took a chance on our startup when very few institutional investors would, and I'm genuinely grateful for their support over the years.”

SARAH LAFLEUR Founder & CEO, MM.LaFleur

“When Grace Beauty Capital invested, it was like adding a senior operating partner to the Vengo team. The group is generous with their time, guidance and network. They have a lens on the consumer and retail world that most VCs don't see.”

BRIAN SHIMMERLIK Founder & CEO, Vengo Labs

“Grace Beauty Capital brings a unique understanding of how to build brands for tomorrow. We have learned a great deal about how emerging brands engage with consumers while receiving many introductions to new prospective customers. They have been a great partner for Pixlee and we recommend them to any founders in the consumer and retail sector.”

KYLE WONG Founder & CEO, Pixlee

“Grace Beauty Capital has been an extraordinary partner for Supergoop!. They intimately understand the challenges of our business, specifically in today's digital first world. They have leveraged their expansive network to facilitate many key introductions to help us grow and spread our message of the importance of wearing SPF every single day. ”

HOLLY THAGGARD Founder, Supergoop!

High Integrity

We do the right thing always

Low Ego

Founders and their teams are the stars of the show

Collaboration

We work in partnership with founders and serve as a supportive sounding board

Authenticity

Authentic brands create loyal customers and meaningful equity value

Perseverance

Our heritage provides a unique appreciation for the hard yet rewarding work of building a business

High Integrity

We do the right thing always

Low Ego

Founders and their teams are the stars of the show

Collaboration

We work in partnership with founders and serve as a supportive sounding board

Authenticity

Authentic brands create loyal customers and meaningful equity value

Perseverance

Our heritage provides a unique appreciation for the hard yet rewarding work of building a business